Premium product producers operate within a competitive landscape and need to find creative ways to tempt consumers to pay more for their product. To do this they need to find ways to demonstrate and communicate quality while standing out on the shelf. One way some have approached this is through embossed features on the label and through colourful and intricate eye-catching designs.
There are many paper substrates that can be embossed but no filmic substrate has been available until now.
Innovia Films has been supplying BOPP films into the pressure sensitive market for nearly 30 years, so when approached for a film that could be embossed we took up the challenge. After an intense development schedule we launched Rayoface™ mBoss, a film that has been especially engineered to offer long-lasting premium embossing performance.
It offers increased shelf appeal and consumer engagement through bold tactile features as well as the eye-catching print and foiling capability of the paper-like surface. At 130 micron, it has a premium feel and offers high conversion and labelling efficiencies due to its exceptional dimensional stability.
Rayoface™ mBoss has a high level of opacity, even when wet and is suitable for use with a wide range of inks and foils as well as textured varnishes.
We have proven its performance which has demonstrated the longevity and robustness of the embossed features through the supply chain, ensuring the on-shelf impact and brand experience that Rayoface™ mBoss can generate.
We have made available all our BOPP product datasheets for Labels, Packaging and Tobacco, including the summary product ranges. Using the filters and selection boxes below you will be able to refine your search more easily.View
If you do not have a predefined view of what you need, our selection of brochures, flyers or white papers will provide information to help refine our decision.View