· Proprietary extension of RayoFloat™ product range of floatable shrink sleeves
· The film will be marketed under the name RayoFloat™ white APO (WAPO)
· New sleeve film expected to increase recycling of food grade PET packaging
Innovia Films, a leading material science
pioneer that manufactures polyolefin film materials for labels and packaging,
has announced the extension of its product range for floatable polyolefin
shrink films. The new film is a low density white film made from polyolefin
(WAPO) that maintains floatability when printed. The opaque film contributes to
the light blocking properties of the shrink sleeves that later can be applied
to containers for industries that are light sensitive such as dairy, food
supplements, nutritional products and cosmetics. The film will be produced at
the European Innovia site in Płock,
Poland.
„We have seen a need in the market to create an opaque film that floats and can
be combined with transparent PET bottles. Many light-sensitive products are
packed in HDPE bottles that are not recycled back into food grade packaging –
at least not at the moment“, explains Simon Huber, Managing Director Innovia
Europe. „This innovation is a gamechanger and can enable dairy brands and other
companies that have light-sensitive products to switch to a transparent PET
bottle that can and will be recycled back into food grade packaging – closing
the loop.“
„The new Packaging and Packaging Waste Directive (PPWR) that is being created by the EU will be a big driver of Design for Recycling“, explains Lucija Kralj, Business Unit Director Labels EMEA. „As all packaging will need to be recyclable by 2030 and certain recycled content targets will be mandatory, a transparent PET bottle with a floatable sleeve that automatically detached during sorting and recycling is the ideal solution. The film solution will be manufactured in Poland but will be available globally.“
Just as the clear film range, RayoFloat™ white APO facilitates easy separation
and removal of labels from PET bottles and other types of plastic containers in
the recycling process. It automatically detaches during sorting and recycling
in the sink/float process and thus enables a high yield of high-quality PET
flakes that are the basis of food grade recyclng.
The film also supports a closed loop in the production facility and contains up
to 20 percent post-industrial recyled content.
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